Morrinsville Newsletter No. 135 - Ten Ways To Build Integrity Using Your Website

Ten Ways To Build Integrity Using Your Website

What is integrity? According to the dictionary, in short, it means “honesty”.

It is important that visitors can trust and believe what your website says, so here are 10 ways to achieve this.

1. Authenticate that the information on your website is accurate.

You can do this by getting third party support for the information you present. When you give links to your source material, even if people don't go to those links, you are showing your confidence and trust in what you're giving out.

2. Show visitors that your business is real ...

In this era of scams, inaccuracies and lies, it is important to display a physical address, photos of products and/or premises and a legitimate website for your organisation – simple ways to show your integrity.

3. Do you have experts on your staff?

Be sure to give their endorsement. Visitors want to be sure that your business is a respected organisation. Don't link with sites that are not credible as this could have a negative effect on your business simply by association.

4. Confirm that your experts are honest and trustworthy.

Show who they are through using videos (linking to YouTube videos is cost-effective and simple), images or detailing qualifications. If applicable, let visitors see that the leadership and training within your organisation is solid and true. Always promote the value of your staff or connections.

5. Clearly display your contact information.

You are running a business, so potential customers/clients need to be able to easily get in contact with you via email or phone, so it should only take one step on your website to display this information.

6. Make sure your website portrays your business in a professional way.

Your website should reflect your business exactly in the way you want it portrayed. Remember you have just seconds to gain the attention of someone who is surfing the net.

7. Your website should be easy to use.

Research shows that if it is difficult for someone to manoeuvre around and see all there is to see, they will not stay long and probably will not return.

8. Update your content regularly

This is one of the most important ways to ensure the success of your website – not only do search engines give more credibility to regularly updated websites, but visitors are more likely to return if they know that the content is regularly updated with fresh new information – remember your website is like a shop front – are you going to continue visiting a shop that has nothing new to show you? If you don’t know the answer to this question, now is the time to update!!

9. Use promotional advertisements/banners in moderation.

Remember you are branding your business, so try not to inundate visitors with too many promotions and advertisements. Visitors are more likely to return if they perceive your website to contain genuine and informative content.

10. Avoid mistakes, no matter how small ...

Spelling and typing errors together with broken links can seriously damage a website’s credibility.

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Implementing these ten simple, common sense suggestions, and ensuring that you are consistent with your efforts, will make your website more likely to be visited frequently, your visitors should increase and your search engine rankings should improve.

As with everything in business (and life in general), consistency is the key. Having a “burst of inspiration” for a month or two is not a recipe for success – keep at it and you will see results!

Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go):

If you know of a business or organisation that would benefit from having a listing on www.matamata-info.co.nz - ask them to contact us and if they proceed with a website we will credit your account with $100 - make sure they let us know it was you who made the recommendation!

Top 250 of 413 Total Referrers

# Hits Referrer

1 10207 65.36% - (Direct Request)

2 892 5.71% https://www.morrinsville-info.co.nz/

3 738 4.73% https://www.morrinsville-info.co.nz/information.htm

4 416 2.66% https://www.morrinsville-info.co.nz/EWJkitchens/

5 404 2.59% https://www.morrinsville-info.co.nz/CentralMotorLodge/

6 278 1.78% https://www.morrinsville-info.co.nz/MorrinsvilleMotel/

7 230 1.47% https://www.morrinsville-info.co.nz/accommodation.htm

8 204 1.31% https://www.morrinsville-info.co.nz/DBAppleyard/

9 143 0.92% https://www.morrinsville-info.co.nz/education/

10 142 0.91% https://www.morrinsville-info.co.nz/enquiry.html

11 131 0.84% https://www.morrinsville-info.co.nz/CooperAitken/

12 119 0.76% https://www.morrinsville-info.co.nz/market/

13 117 0.75% http://www.google.co.nz/search

14 108 0.69% http://www.google.co.nz/url

15 108 0.69% https://www.morrinsville-info.co.nz/LalichBuilder/

16 60 0.38% https://www.morrinsville-info.co.nz/classifieds.html

17 41 0.26% http://morrinsville-info.co.nz/

18 29 0.19% https://www.morrinsville-info.co.nz/newsletter131.htm

19 27 0.17% http://www.bing.com/search

20 24 0.15% http://honyaku.yahoofs.jp/url_result

21 24 0.15% https://www.morrinsville-info.co.nz/DBAppleyard/appointment.html

22 22 0.14% https://www.morrinsville-info.co.nz/map.html

23 21 0.13% https://www.morrinsville-info.co.nz/august06.htm

24 20 0.13% https://www.morrinsville-info.co.nz/newlistings.htm

25 19 0.12% https://www.morrinsville-info.co.nz/shopping.html

26 15 0.10% http://moneybookerspoker.net/

27 15 0.10% https://www.morrinsville-info.co.nz/businesses.htm

28 14 0.09% http://nz.search.yahoo.com/search

29 13 0.08% http://www.google.com/search

30 13 0.08% https://www.morrinsville-info.co.nz

31 13 0.08% https://www.morrinsville-info.co.nz/activities.html

32 13 0.08% https://www.morrinsville-info.co.nz/december06.htm

33 12 0.08% http://translate.googleusercontent.com/translate_c

34 12 0.08% http://www.tearoha-info.co.nz/activities.html

35 11 0.07% http://www.google.co.uk/search

36 10 0.06% http://casinocompany.net/

37 10 0.06% http://casinoschemes.com/

38 10 0.06% http://playyourbestpoker.com/

39 10 0.06% http://pokernewsandviews.com/

40 10 0.06% http://urupoker.com/

41 10 0.06% http://vipgambler.org/

42 10 0.06% http://www.google.co.nz/imgres

43 9 0.06% http://ppt.cc/W~r@

44 9 0.06% http://ppt.cc/faHH

45 9 0.06% https://www.morrinsville-info.co.nz/newsletter127.htm

46 8 0.05% http://www.archive.org/details/BuyCheapPhentermineNoPrescriptionNoSubscriptionsOrHiddenCost

47 8 0.05% http://www.box.net/shared/41sx2g9j4i

48 8 0.05% http://www.google.co.nz/

49 8 0.05% http://www.google.com.au/search

50 8 0.05% https://www.morrinsville-info.co.nz/agriculture.html

51 8 0.05% https://www.morrinsville-info.co.nz/newsletter112.htm

52 7 0.04% http://www.google.co.nz/m/search

53 7 0.04% http://www.google.com.au/url

54 7 0.04% http://www.google.com/url

55 7 0.04% https://www.morrinsville-info.co.nz/100/

56 7 0.04% https://www.morrinsville-info.co.nz/SiteOfTheMonth.swf

57 6 0.04% http://morrinsville-info.co.nz/education/

58 6 0.04% http://ppt.cc/EFPD

59 6 0.04% http://ppt.cc/M38e

60 6 0.04% http://ppt.cc/kSuw

61 6 0.04% http://ppt.cc/okLc

62 6 0.04% http://search.atomz.com/search/

63 6 0.04% http://www.google.de

64 6 0.04% https://www.morrinsville-info.co.nz/newsletter119.htm

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66 5 0.03% http://74.6.146.127/search/cache

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69 5 0.03% http://breccuarnobe.narod.ru/Igri-turbo-games/onlayn-igra-na-prohozhdeniya-Alladin.html

70 5 0.03% http://buychipspoker.com/

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73 5 0.03% http://crofexchroner.narod.ru/Mario-sonic-games/skachat-kall-of-duti.html

74 5 0.03% http://earnplay.com/

75 5 0.03% http://elhohycha.narod.ru/Monopoliya-onlayn-igrat/igri-s-masyaney.html

76 5 0.03% http://enpersoftthe.narod.ru/Igri-dlya-psp-skachat-besplatno/kryak-k-armada-tankov.html

77 5 0.03% http://esporteblog.com/

78 5 0.03% http://neuselanu.narod.ru/Igri-besplatno-dlya-devochek-odevalki/flesh-igri-na-dvoih.html

79 5 0.03% http://newbamabe.narod.ru/Lego-igrat-onlayn/no-gcd-kak-ey-polzovatsya.html

80 5 0.03% http://newbamabe.narod.ru/Mortal-kombat-igrat-onlayn/igriuzhasi.html

81 5 0.03% http://newbamabe.narod.ru/N-gage-igri-skachat-besplatno/pvp-server-interlude-x10000.html

82 5 0.03% http://newbamabe.narod.ru/Other-game/reyting-serverov-perfect-world.html

83 5 0.03% http://pokerstitan.com/

84 5 0.03% http://roysislepuk.narod.ru/F-games-ru/igri-dlya-detey-56.html

85 5 0.03% http://roysislepuk.narod.ru/Igra-ranetki-igrat-onlayn/zaraza-igra.html

86 5 0.03% http://sarocessbrut.narod.ru/Rpg-onlayn-igra-mmorpg/klyuch-k-igre-shef-povar.html

87 5 0.03% http://sportscentralblog.com/

88 5 0.03% http://trananexflem.narod.ru/Skachat-besplatnuyu-igru-metro-2033/kak-polzovatsya-dosboksom.html

89 5 0.03% http://trocisasar.narod.ru/N-gage-igri-besplatno/onlayn-tamagochi-igrat.html

90 5 0.03% http://www.finda.co.nz/business/listing/y9px/morrinsville-motel/

91 5 0.03% http://www.google.nl/search

92 5 0.03% https://www.morrinsville-info.co.nz/DBAppleyard/newsletter.html

93 5 0.03% https://www.morrinsville-info.co.nz/newsletter107.htm

94 5 0.03% https://www.morrinsville-info.co.nz/plugins/editors/tinymce/jscripts/tiny_mce/plugins/tinybrowser/tinybrowser.php

95 5 0.03% http://yhd1750uqnv.chat.ru/Http-games-ucoz-ru/klyuchi-k-igram-ot-alavar.html

96 4 0.03% http://au.search.yahoo.com/search

97 4 0.03% http://blog.bitcomet.com/post/265457/

98 4 0.03% http://search.yahoo.co.jp/search

99 4 0.03% http://www.archive.org/details/BuyAdderallOnlineNoPrescriptionNeeded.OrderCheapAdderallOnline

100 4 0.03% http://www.archive.org/details/BuyAlprazolamOnlineNoPrescriptionNeededOrderCheapAlprazolamOnline

101 4 0.03% http://www.archive.org/details/BuyCheapCialisOnlineBestPriceOnline

102 4 0.03% http://www.archive.org/details/BuyCheapMeridiaOnlineNoPrescription

103 4 0.03% http://www.archive.org/details/BuyLorazepamOnlineNoPrescriptionNeededOrderCheapLorazepam

104 4 0.03% http://www.box.net/shared/350roxl4z0

105 4 0.03% http://www.box.net/shared/43c05b3t80

106 4 0.03% http://www.box.net/shared/65cejaq9vz

107 4 0.03% http://www.box.net/shared/931zo6rorq

108 4 0.03% http://www.box.net/shared/a8f6djpel5

109 4 0.03% http://www.box.net/shared/j6oyyse4qt

110 4 0.03% http://www.box.net/shared/lbqmau6cqv

111 4 0.03% http://www.box.net/shared/omdduprn79

112 4 0.03% http://www.box.net/shared/vvc7gl1sev

113 4 0.03% http://www.box.net/shared/zdjvirg3ug

114 4 0.03% http://www.finda.co.nz/business/listing/y9n9/eastern-waikato-joinery/

115 4 0.03% http://www.finda.co.nz/business/r/k/3/

116 4 0.03% http://www.finda.co.nz/business/r/k/4/

117 4 0.03% http://www.google.nl/url

118 4 0.03% https://www.morrinsville-info.co.nz/login.php

119 4 0.03% http://www.nzpages.co.nz/search.html

120 4 0.03% http://yandex.ru/yandsearch

121 3 0.02% http://dfeed.gicp.net/4KDF

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123 3 0.02% http://dfeed.gicp.net/ZSJ

124 3 0.02% http://diob.xana.fr/500_keflex_mg/

125 3 0.02% http://diob.xana.fr/595.php

126 3 0.02% http://diob.xana.fr/623.php

127 3 0.02% http://diob.xana.fr/NREN

128 3 0.02% http://diob.xana.fr/O599.html

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132 3 0.02% http://fireb.gicp.net/198.php

133 3 0.02% http://fireb.gicp.net/A134

134 3 0.02% http://fireb.gicp.net/Biloba_Ginkgo_Pendula

135 3 0.02% http://fireb.gicp.net/College_Book_Face

136 3 0.02% http://fireb.gicp.net/Jock_Jill_And

137 3 0.02% http://fireb.gicp.net/Saw_2_Reviews

138 3 0.02% http://fireb.gicp.net/W263

139 3 0.02% http://fireb.gicp.net/Y428

140 3 0.02% http://fireb.gicp.net/a_card_d/

141 3 0.02% http://fireb.gicp.net/immune_booster_system/

142 3 0.02% http://fireb.gicp.net/inter_vs._intra/

143 3 0.02% http://fireb.gicp.net/jIR.html

144 3 0.02% http://fireb.gicp.net/laser_hair_solution/

145 3 0.02% http://fireb.gicp.net/met-rx-protein-bars/

146 3 0.02% http://fireb.gicp.net/rNU.html

147 3 0.02% http://fireb.gicp.net/windsor_race_course/

148 3 0.02% http://fireb.gicp.net/xTD.html

149 3 0.02% http://inkstr.gicp.net/J118.html

150 3 0.02% http://ixu.linkpc.net/3BLU

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152 3 0.02% http://ixu.linkpc.net/8GGR

153 3 0.02% http://ixu.linkpc.net/CEA

154 3 0.02% http://ixu.linkpc.net/DFI

155 3 0.02% http://ixu.linkpc.net/JBJ

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157 3 0.02% http://ixu.linkpc.net/WEC

158 3 0.02% http://juqg.d2g.com/A227.html

159 3 0.02% http://juqg.d2g.com/FVEV

160 3 0.02% http://juqg.d2g.com/IYQB

161 3 0.02% http://juqg.d2g.com/JRJO

162 3 0.02% http://juqg.d2g.com/L663.html

163 3 0.02% http://juqg.d2g.com/OLAX

164 3 0.02% http://juqg.d2g.com/knee-hiking-pain.htm

165 3 0.02% http://juqg.d2g.com/slate_backsplash_kitchen/

166 3 0.02% http://juqg.d2g.com/spectrum-vega-of.htm

167 3 0.02% http://nz.mg261.mail.yahoo.com/dc/launch

168 3 0.02% http://nz.vicdir.com/sn109994-0-allen-needham-co.htm

169 3 0.02% http://ppt.cc/O-br

170 3 0.02% http://ppt.cc/dBMj

171 3 0.02% http://sorc.d2g.com/0GAY

172 3 0.02% http://sorc.d2g.com/3OYU

173 3 0.02% http://sorc.d2g.com/5DAZ

174 3 0.02% http://sorc.d2g.com/IFO

175 3 0.02% http://sorc.d2g.com/UKU

176 3 0.02% http://sorc.d2g.com/ZPZ

177 3 0.02% http://whois.domaintools.com/morrinsville-info.co.nz

178 3 0.02% http://www.google.it/search

179 3 0.02% http://www.hamiltonwaikato.com/accommodation/operators/184347/oak-lane-lodge

180 3 0.02% https://www.morrinsville-info.co.nz/building.html

181 3 0.02% https://www.morrinsville-info.co.nz/newsletters.html

182 3 0.02% http://www.yahoo.com

183 2 0.01% [url

184 2 0.01% http://clearmyacne-now.com

185 2 0.01% http://de.wikipedia.org/wiki/Morrinsville

186 2 0.01% http://findamarket.co.nz/regions/waikato.aspx

187 2 0.01% http://forum.documentaryfilms.net/viewtopic.php

188 2 0.01% http://freeipadandiphone.com

189 2 0.01% http://morrinsville-info.co.nz/market/

190 2 0.01% http://search.conduit.com/Results.aspx

191 2 0.01% http://search.incredimail.com/

192 2 0.01% http://search.mywebsearch.com/mywebsearch/GGmain.jhtml

193 2 0.01% http://tepliypol.tk

194 2 0.01% http://uk.images.search.yahoo.com/images/view

195 2 0.01% http://uk.search.yahoo.com/search

196 2 0.01% http://www.finda.co.nz/business/acr/waikato/building-materials-supplies/k/2/

197 2 0.01% http://www.finda.co.nz/business/ar/waikato/k/11/

198 2 0.01% http://www.finda.co.nz/business/ar/waikato/k/2/

199 2 0.01% http://www.finda.co.nz/business/r/k/

200 2 0.01% http://www.finda.co.nz/business/r/k/30/

201 2 0.01% http://www.findamarket.co.nz/regions/waikato.aspx

202 2 0.01% http://www.google.ca/search

203 2 0.01% http://www.google.ch/url

204 2 0.01% http://www.google.co.jp/search

205 2 0.01% http://www.google.co.kr/imglanding

206 2 0.01% http://www.google.co.nz/m

207 2 0.01% http://www.google.co.uk/url

208 2 0.01% http://www.google.com.my/url

209 2 0.01% http://www.google.com/cse

210 2 0.01% http://www.google.com/custom

211 2 0.01% http://www.google.nl/imgres

212 2 0.01% http://www.indexnz.com/Top/Reference/City-Portals

213 2 0.01% http://www.masterjoiners.co.nz/websites.php

214 2 0.01% http://www.matamata-info.co.nz/

215 2 0.01% http://www.matamata-info.co.nz/newsletter135.htm

216 2 0.01% http://www.matamata-info.co.nz/shopping.html

217 2 0.01% http://www.mccully.co.nz/

218 2 0.01% https://www.morrinsville-info.co.nz/newsletter109.htm

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224 2 0.01% http://www.newzealandwebsites.com/Home_and_Garden/Building/Sheds_and_Garages/

225 2 0.01% http://www.nzpages.co.nz/home_and_garden/furnishings/12/o/

226 2 0.01% http://www.nzpropertyforsale.co.nz/resources/

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